Project Overview

Instakrete is a Pune-based innovative coatings company that has been transforming architectural surfaces since 1983. They specialize in decorative plaster, microcement, and unique textured finishes that blend artistry with durability. Foxstrat partnered with Instakrete to strengthen their digital presence and convey the brand’s expertise in high-quality building materials.

Approach & Solutions

• Market Research & Audit:
  Evaluated existing digital footprint and competitive landscape to identify messaging gaps.

• Content Creation:
  Produced educational and engaging content emphasizing Instakrete’s product range, including microtopping, lime plaster, and stonecoat textures.

• Platform Strategy:
  Focused on Instagram, Facebook, and LinkedIn to reach architects, builders, and design professionals.

• Campaign Management:
  Crafted posts, reels, and promotional ads highlighting product applications in residential, commercial, and landscaping projects.

• Community Engagement:
  Fostered active dialogue with followers, responded to queries, and highlighted customer success stories to build trust.

Results

• Enhanced brand awareness among targeted B2B audiences in construction and interior design sectors.

• Increased social media engagement and followers consistently through visual-led campaigns.

• Helped Instakrete position as a modern, creative leader in architectural surface design.

Conclusion

Foxstrat’s digital marketing solutions helped Instakrete amplify its unique market position and connect with key decision-makers, delivering long-term value and reinforcing its reputation for quality and creativity.