Project Overview

Mafatlal Healthcare Uniforms, a heritage brand since 1905, partnered with Foxstrat to modernize their social media presence and drive targeted engagement in the competitive healthcare textiles space. Our objective was to increase digital brand awareness among institutional buyers and healthcare professionals, highlighting Mafatlal’s history of trust, innovation, and quality.

Approach & Solutions

• Brand Audit & Market Research:
  Conducted a full digital audit and mapped competitor activity to uncover unique positioning angles.

• Content Strategy:
  Developed a value-driven editorial calendar:

  • Behind-the-scenes factory stories

  • Product spotlights (antimicrobial fabrics, comfort tech)

  • Client testimonials and case studies

  • “Uniforms in Action” themed visuals for real-world relevance

• Platform Focus:
  Activated and grew communities on LinkedIn, Instagram, and Facebook, with specialized B2B and B2C messaging.

• Paid Campaigns:
  Launched targeted ad sets to reach hospital admins, procurement heads, and healthcare workers:

  • Dynamic carousels

  • Testimonial reels

  • Lead generation campaigns

Results

• Achieved a measurable increase in brand engagement and share of voice among healthcare decision-makers.

• Social channel reach grew by over 40% in 90 days.

• Lead-gen campaigns netted a 2x increase in qualified business inquiries versus the previous quarter.

• Gave Mafatlal a lasting digital asset library of branded content for ongoing use.

Conclusion

By blending creative storytelling with targeted paid campaigns, Foxstrat successfully repositioned Mafatlal Healthcare Uniforms as not just a legacy brand, but a modern digital leader in healthcare textiles. Our collaboration delivered real growth and long-term value for the client’s reputation and pipeline.